We live in an age of intense media scrutiny. Increased freedom of information provides the public with new opportunities to find out about decisions and those who take them. More and more, the people who matter are expected to give an account of themselves in print, on air or on line. The words ‘no comment’ are no longer acceptable.

And now YOU are faced with making a response. You’ve been asked to go to a radio studio for an interview about a difficult situation which has arisen for your organisation. How do you handle it?

Let Keith Baker help you prepare. He is skilled at guiding interviewees through potentially difficult territory, anticipating the tough questions that may come your way, helping you find the phrases to use – or those to avoid.